2023 HXD Wayfinding: Current and Future Planning

Presented by the AIA Houston Interior Architecture Committee

September 21, 2023
12:00 PM - 1:00 PM


2023 HXD Wayfinding: Current and Future Planning

Thursday, September 21, 2023

Doors Open at 11:30
Presentation begins at Noon

AIA Houston / Architecture Center Houston
902 Commerce Street, Houston, TX 77002

Light lunch items will be provided

According to the Society for Experiential Graphic Design (SEGD), wayfinding is defined as:
Information systems that guide people through a physical environment and enhance their understanding and experience of the space. Wayfinding is particularly important in complex built environments such as urban centers,healthcare and educational campuses, and transportation facilities. As architectural environments become more complicated, people need visual cues such as maps, directions, and symbols to help guide them to their destinations. In these often high-stress environments, effective wayfinding systems contribute to a sense of well-being, safety, and security.

Wayfinding also has to take into account other elements such as:

  • ADA Requirements
  • Federal/State/Municipal regulations
  • Fire, Life and Safety Requirement

Over the years requirements for wayfinding as expanded to also include other elements to ensure a comprehensive Branded Environment is created:

  • Wall Vinyls/Wall Coverings/Accent Walls
  • Acoustical tiles
  • Dimensional letters, Animated murals
  • Custom design visual elements

​Bryan Hara, Chief Revenue Officer, Identity Group
Bryan Hara was named Chief Revenue Officer of Identity Group in December 2019. He is responsible for expanding new and existing revenue channels by leading a team of seasoned sales professionals.
During his time with Identity Group, Bryan has been a key part in the company’s existing and expanding capability set.  He has also been deeply involved on several large initiatives including a 415 site bank re-brand, several high profile stadium, hospitality, corporate and university projects

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